Use Cases > WhatsApp for business - How to brand and track your links

WhatsApp for business - How to brand and track your links

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Victor Brugman

December 23rd, 2021

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WhatsApp links are used daily for many reasons. For any kind of WhatsApp conversation where you need to share content, a branded link is beneficial.

Nowadays, WhatsApp links are being shared not only in personal conversations but in business ones too. Businesses are using the app and sharing WhatsApp links for internal communications, customer communications, and support, marketing, promotions, and the list just goes on.

WhatsApp itself doesn't give away data to its users so to get to know how your chatbot is performing you need to get creative. With the use of Sub.Link for example.

Here are a few useful ways you can make the most out of sharing WhatsApp links for your business:

Sharing contact details:

If you're sharing contact information, you can have your short urls ready to share beforehand e.g. company.sub.link/Facebook; company.sub.link/Twitter; company.sub.link/LinkedIn. These links are short and memorable, allowing for quick sharing without you having to go to your different profiles and find the link every time.

A/B testing

Your more engaging sub.links are also trackable. If you want to know which messages are converting and which are not, using Sub.link is an excellent way of finding out. Test with different messages and get to know where your chatbot is able to improve.

Sharing event invitations:

If you want to invite your contacts to an event, using a branded bink for all your channels is a great idea. You can create a sub.link and track where people are most engaged. A sub.link is more informative and engaging since it includes your brand name and real words. Think of sharing things like yourbrand.sub.link/webinar or yourbrand.sub.link/sign-up.

How to use sub.links for your WhatsApp marketing

  1. Think of where you would want your customers to link to while in the conversation.
  2. Go to the Sub.Link platform and create a suiting domain with a suitable call-to-action.
  3. Shorten the links you want to be branded and measured with this domain and change the URL slug with a suiting name.
  4. Start implementing your own measurable link in the messages your chatbot sends.
  5. See how these links are performing and start optimizing your campaigns.

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